LET’S FRANCHISE

The book outlines a new and effective methodological approach to create your own franchise network in any product sector.
The reading path winds through the formula of secrets, each of which crystallizes technical rules and pearls of wisdom.
The work also presents numerous examples from extraordinary success stories: McDonald’s, Burger King, Intimissimi, Zara, H&M, Foot Locker, Virgin, The Lash Lounge, Esselunga, GameStop, Lush, Venchi.
The text is aimed at entrepreneurs, startuppers, and aspiring franchisors, who want to create their own distribution system even from scratch.
It is also designed for existing franchisors who are looking for ideas to update, structure themselves better and increase the numb with awareness all aspects of the franchise business model and on each of them focuses and catalyzes all his experience in the industry, as a consultant, entrepreneur and scholar.