Book

THE BOOK THAT LAYS BARE AND REVOLUTIONIZES FRANCHISING IN THE DIGITAL AGE

LET’S FRANCHISE

The book edited by Forbes and BFC Books and with a preface by the president of Assofranchising, Italo Bussoli.

LET'S FRANCHISE

THE BOOK IN BRIEF

The book outlines a new and effective methodological approach to create your own franchise network in any product sector.
The reading path winds through the formula of secrets, each of which crystallizes technical rules and pearls of wisdom.
The work also presents numerous examples from extraordinary success stories: McDonald’s, Burger King, Intimissimi, Zara, H&M, Foot Locker, Virgin, The Lash Lounge, Esselunga, GameStop, Lush, Venchi.
The text is aimed at entrepreneurs, startuppers, and aspiring franchisors, who want to create their own distribution system even from scratch.
It is also designed for existing franchisors who are looking for ideas to update, structure themselves better and increase the numb with awareness all aspects of the franchise business model and on each of them focuses and catalyzes all his experience in the industry, as a consultant, entrepreneur and scholar.

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THE INDEX

Chapter 1

The secrets to choosing and evaluating a location

Chapter 2

The secrets to making a format replicable

Chapter 3

The secrets to make a more performing format

Chapter 4

Secrets to calculate fees and royalties

Chapter 5

Secrets of the franchising contract

Chapter 6

The secrets to creating a Professional and legally unassailable Operating Manual

Chapter 7

The secrets for the communication and digital advertising of franchisors

Chapter 8

The secrets to making affiliates

Chapter 9

Secrets to selling a franchise format

Chapter 10

The secrets of affiliate and funding formulas

Chapter 11

Secrets to manage affiliates and avoid reputational risk

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CONTACT US



If you want to know more about how to create your own format from scratch or develop your franchise network, set up a free consultation.

Telephone exchange

Head office Italy

Via Copernico 38, 20125
Milano (MI)

Legal & Operational Headquarters

Via del Baluardo 19, 64100 Teramo (TE)

Dubai Branch Office

Dubai – United Arab Emirates
14th Floor, Swiss Tower, Cluster Y,
Jumeirah Lakes Towers,
PO449544

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Se vuoi saperne di più su come creare da zero un tuo format o sviluppare al meglio la tua rete franchising, fissa una consulenza gratuita.