Franchising Particolari Chooses Franchising Development

The advisory company “Franchising Development” is pleased to announce the important agreement signed with the franchising brand Particolari, which has been operating in the Fashion Accessories sector for over 20 years and currently has approximately 90 monobrand retail outlets in Italy, both owned and franchised.

The new technical-commercial partnership in the franchising world is entirely from Abruzzo (region in Italy), as the CEOs of both companies are from the same region (Antonio Petta and Davide D’Andrea Ricchi). The objective of the collaboration will be to increase the number of retail outlets, both owned and franchised, especially in Northern Italy, and to expand beyond the Channel, into the UK market, by identifying master franchisees and/or investors interested in a Joint Venture. The forecast is to reach around 200 retail outlets by 2024.

In parallel, the implementation of the new expansion plan will be followed by a significant enhancement of the online store and the digitization of some business processes.

The Particolari brand was established in 1998 by the company Fenice Srl of San Salvo (CH) and has since become a reference point in retail sales of fashion accessories. A Group that has recorded annual growth rates and has been able, thanks to its commercial formula, to satisfy its audience by offering trendy products at affordable prices and, on the franchisee side, providing effective support, ensuring them interesting profitability and market continuity.

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