The global giant of gyms chooses Franchise Development

We are pleased to announce the start of collaboration with the number one gym chain in the world, Anytime Fitness, a brand that has won the Top Global Franchise award for three consecutive years.

The Anytime Fitness brand boasts over 4,000 gyms worldwide, and it has also firmly launched its development project in Italy.

The format involves opening a gym of at least 500 square meters open 24/7, seven days a week. The “open” formula has attracted hundreds of thousands of members worldwide, and about 70% of Anytime Fitness franchisees have opened more than one club. These staggering numbers show that there are solid business settings at the core, allowing for a safe return on investment in more than reasonable time compared to the industry average. In fact, what interests franchisees the most is not just opening a gym, but investing in a secure business that aligns with positive market trends (considering that the entire gym sector worldwide is worth over 70 billion euros with a constant average growth rate of 2.8%). In this way, franchisees can be confident in the quality of their investment thanks to entirely real numbers.

Franchise Development has been approached to become the partner in Italy for the brand in order to enhance development strategies in the Italian territory. Why is this? Because the laws, investment dynamics, and even the franchisee audience in Italy are different from the American or even Northern European landscape. For these reasons, our structure serves as an effective catalyst for successful foreign formats, even abroad.