INCREASE THE AFFILIATE PERFORMANCE OF A FRANCHISE NETWORK

Here are the steps in our methodological approach to boost the affiliate performance of a franchise network:

Step 1:

Commercial check up.

In this free analysis we perform an assessment of your offline and online communication strategies aimed at franchisee recruiting.
The objectives of this check are two :

A) To understand whether techniques and content developed are consistent with your value proposition and appealing.

B) To understand whether your franchise proposal from an economic and strategic standpoint is credible, market competitive and sustainable for the franchisee and your company.

Step 2:

Legal check-up.

The second step leads us to do a careful analysis of your franchise agreement. It may, for example, contain overly burdensome clauses, along with a poorly detailed operations manual, that turn away potential franchisees. Here the focus of our work is on security. A secure contract, which complies with all franchise laws, allows you to prevent possible litigation and to set up the business in the best way, from a legal point of view, in anticipation of possible exits.

Step 3:

Management and intervention proposal.

After an initial analysis phase, if we believe that the conditions are right, we develop our own improvement plan that goes in the two directions we indicated earlier: 1) an intervention on the legal aspects; 2) an intervention for the optimization of the commercial aspects. For the second point, our team will manage the lead generation system and-as an extension- ( optional service) offer one of our salespeople for negotiation facilitation, as a support to brand ownership. Our experienced salespeople are available on a minimal expense reimbursement and a “success fee” that is triggered only at the closing of the negotiation.

Step 4:

Internationalization of franchising.

If you then want to internationalize your franchise project, our team will take care of assessing the most suitable markets and develop ad hoc digitai marketing strategies for the chosen countries. We will also do, upon request, analysis to unearth Master Franchisees, willing to develop the brand in their country. We can also through our trusted networks identify top locations abroad. Would you like to find out what a Master Franchisee is and what they do but most importantly how to make a legal agreement with foreign franchise developers. In this regard, learn more about the book Let’s Franchise (p. 149-161) order now .